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Paste your LinkedIn URL
Public profile URL. No login. We only read what's visible to anyone on LinkedIn.
Free · AI-Powered · 5 audits free
Free LinkedIn Audit Tool
Paste your profile URL. Our AI analyses it across five commercial categories and tells you exactly what's costing you opportunities.
Analyse:
How It Works
Three steps. Thirty seconds.
Paste your URL. We pull publicly available data, score it against commercial benchmarks, and deliver a prioritised action plan.
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AI scores in 30 seconds
Claude AI analyses your profile across five commercial categories, benchmarked against top B2B performers.
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Get your action plan
A scored report identifying your biggest opportunity — and specific moves to improve your signal score.
What You Get
A real diagnostic. Not a scorecard.
Every report includes a Problem / Action / Potential narrative — so you know exactly what to do next.
James Gayle
Founder, The Straw Hat Group
77 / 100
Profile Foundations82
Content Engine74
Network Leverage68
Social Selling Signals88
Content Asset Utilisation55
Biggest Opportunity
Content Asset Utilisation sits 27 points below your Selling Signals score — you're signalling intent but not deploying your career evidence. This is your fastest growth lever.
Problem / Action / Potential
Every category includes a three-part narrative — what's wrong, what to do, what changes if you fix it.
Creator Profile Classification
We classify your current LinkedIn archetype and what it's costing you commercially.
Prioritised Actions
Not a list of 40 tips. Your top three highest-leverage moves, ranked by expected impact.
Delivered by The Signal System
Built on SHG's five-stage social selling methodology — Source → Stream → Amplify → Sense → Scale.
Our Philosophy
LinkedIn isn't a CV.
It's a signal engine.
The diagnostic scores your LinkedIn against the signals that actually matter to the algorithm and to your buyers — not vanity metrics, not follower counts.
We score five dimensions: how well your profile converts visitors, how consistently and intelligently you're creating content, how strongly your audience is engaging and sharing, how clearly you're positioning yourself to the people you want to reach, and how well you're converting your existing expertise into authority-building content.
The best LinkedIn accounts don't just exist. They signal. Every post, every comment, every share is a data point that tells the algorithm — and your buyers — whether you're worth paying attention to.
Comments
Highest signalWeighted at 15× a like by the algorithm. Substantive comments signal genuine interest and trigger wider distribution.
Reposts & Shares
High signalEvery share is a distribution event — pushing your content into networks you haven't earned yet.
Saves
High signalA save means content worth returning to. We score save-worthy format types as a proxy since save counts aren't publicly visible.
Video Views
Strong signalNative video view counts indicate reach beyond your immediate network — content being surfaced to new audiences.
LinkedIn & The New Search Landscape
Your LinkedIn profile is now
an SEO and AI search asset
Search has moved beyond Google. Your LinkedIn now signals authority across traditional search engines and the AI tools your buyers use every day.
Google indexes your LinkedIn
Your headline, about section, and post content are indexed by Google. A profile with clear keyword signals and consistent topic focus appears in Google results for your name, sector, and the problems you solve.
For B2B founders, your LinkedIn is often the first thing a prospect sees before visiting your website. A weak headline isn't just a LinkedIn problem — it's a search problem.
75%
of B2B buyers research sellers on LinkedIn before outreach
5.4×
more pipeline from active social sellers
AI engines cite LinkedIn profiles
ChatGPT, Perplexity, Google's AI Overviews, and Gemini are surfacing LinkedIn profiles as authoritative sources when answering queries about people, companies, and expertise areas.
The profiles that get cited share a structure: a keyword-rich headline, a clear about section with outcome language, and consistent content around 2–3 defined topics — exactly what the diagnostic scores.
45%
of LinkedIn content consumed by C-suite decision makers
3×
more likely to appear in AI search with topic ownership
The diagnostic scores your AI search visibility. The Content Asset Utilisation category assesses whether your profile uses the structured, expertise-signalling language that AI engines index and cite. A strong score here means you're building presence not just on LinkedIn — but across every AI-powered surface where your buyers are looking.
Built by a Practitioner
Trained on 10 years of real client results
The diagnostic is built on patterns from hundreds of real B2B accounts — what stops growth, what accelerates it, and what the algorithm rewards right now.
James Gayle
Founder & CEO · The Straw Hat Group
10M+
Organic views across client portfolio
10 yrs
In digital marketing & content strategy
Before SHG, I spent six years running accounts for Barclays, American Express GBT, The University of Southampton, and WestQuay. In 2020 I founded SHG and built The Signal System — a five-stage methodology that turns one studio session into a full content ecosystem across social, search, and video.
Brands worked with
LinkedIn Recommendations
What past diagnostic clients say
Verified LinkedIn recommendations from leaders who've sat through a Straw Hat social diagnostic.
"James delivered a fantastic LinkedIn session to our multicultural resource group focusing on how to elevate your professional brand on LinkedIn. The session was detailed and informative and really demonstrated his knowledge of building a professional brand. I would highly recommend James, and I look forward to working with him again in the near future."
"James, you have a great overview on social media. Your session at Barclays helped everyone across all levels in the group. Thank you for a great overview and your insights!"
"Can't recommend James enough. Very knowledgeable and thinks outside the box. He took time out to help me and several colleagues build our LinkedIn pages and gave me great ideas for future plans on how I can grow my network. Thank you James!"
"James is amazing. He has really opened my eyes to how social media can be used for business — especially his ideas around businesses being creators for advertising. His expertise has allowed me to explore social media in a different light and help my clients be aware of new trends to consider for their advertising strategy."
"James is incredibly knowledgeable in social media marketing and it was a pleasure to catch up with him to discuss our business. What he managed to cover in the space of 30 minutes was invaluable. We now have a social plan in place with content organised a month in advance. We would highly recommend James — he's one of the good guys in the industry!"
"James is an all-around great guy with unending knowledge of social media marketing. Having him on board to give us a straight-talking view of our social media channels has helped in so many ways, and we're so appreciative of his willingness to share his time with us. We will definitely be keeping in touch with James and hope to work with Straw Hat in the future!"
Stop guessing.
Start Signalling.
Run your free LinkedIn Diagnostic now. No account required. Results in under 30 seconds.
Free. No login. Instant.